Promoting Reusing and Reducing initiatives
While recycling is an ideal solution, the truth is that many countries do not possess the technology to process this waste, and in consequence, a lot of plastic that is originally meant to be recycled, ends up in landfills. Therefore, recycling alone is not sufficient to deal with our current environmental problems.
Role
UX researcher, UI (Visual) design
Tool Used
Figma, FigJam, Miro, Office 365
Methodology
User Interview, Survey
Team & Timeline
Andrea, Ayomide, Danni, Hadis (Jan-April 2021)
Project Goal
To promote and encourage more people to participate in reusing and reducing initiatives, which we have noticed many are not as motivated to engage in compared to recycling
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Research
Conducted secondary research and user interview (4 out of 16), Questionnaire (10 out of 39), Thematic analysis
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Define
Project Goals, Need statement, Produced an engaging persona, Empathy Map
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Ideate
Design recommendations, Prioritization grid
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Prototype & test
User flows, Prototyping (low-fid, mid-fid & high-fid), Lean evaluation
1. User Research
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This study aims to get an insight into people’s opinions, thoughts, and actions related to reducing and reusing initiatives and finding out what factors promote or discourage them from engaging in these initiatives. We conducted semi-structured interviews to get these insights.
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For the second study, we conducted a questionnaire to further understand people’s lack of motivation to reuse and reduce materials. This method was chosen because it allowed us to easily collect a large number of quantitative data, which would complement our previous study results. Furthermore, sharing a digital questionnaire made it easily accessible to the participants.
Thematic Analysis
Click on photos to enlarge
2. Define
Empathy map was produced to support a user-centric design.
Young Adults
Between 18-31 year-old
Decision-makers
Prefer mobile devices
Love Social Media and Social Events
Nature lovers
“Climate change scares me, but I'm unsure how much impact I can have as an individual”
Competitive Analysis
3. Ideate
Click on photo to enlarge
As a group, we generated ideas and design recommendations; we then prioritize them.
4. Prototype & Test
I individually proceed to the next stage of the project and produced low, mid, and high-fidelity prototypes. According to the research, people may choose other aspects such as convenience, economical worth, or self satisfaction over concern for the environment. I considered the following design principles in my solution.
Solution should be accessible on Mobile evices
Visualizing the value and price differences of buying a used product instead of its brand new equivalent
Mid-fid
Lean evaluation findings (mid-fid)
2 Participants, Remotely (Zoom), Feedback grid
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I changed it to "Ethnic group" because newcomers feel comfortable meeting and dealing with their ethnic group.
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I added the authorization hold option on the buyer's credit card by the REuse
After receiving the item by the buyer, the funds are transferred from the credit card issuing bank to the owner
Lesson Learned
Learned how to focus on one problem and need
Difference between personalization and customization
Testing is my favourite stage of lean UX because I learn more about representative users' behaviour and feeling while using my design.