Bridging People and Strategy through Research

I collaborate with stakeholders across the Ontario Public Service (OPS) and use research methodologies to ensure that product and services are informed by the needs and experiences of people.

Enterprise UX · Complex workflows · Inclusive design · Service design · Digital transformation ·

Workflow optimization

A Data Stewardship Champion

I help the Ontario Government validate assumptions through evidence-based research and champion good data practices to support informed decision-making and policies.

A Product Strategist

I specialize in complex systems, enterprise workflows, research, and information-dense experiences.

A Strategic Thinker

I integrate UX into strategic planning and define key performance indicators (KPIs) to measure and track success.

An Accessibility Advocate

I think critically and strategically about creating inclusive experiences for people with diverse abilities and capabilities.

Feedback From My Partners About My Work

"I managed Hadis while at the Ontario Digital Service. Hadis approached user research and design projects in a detailed and methodical manner, delivering high value to our organization. She was able to navigate ambiguity, lead ux research and produce effective research deliverables such as research reports, personas and prototypes. Hadis would be a valuable member of any organization, and I look forward to seeing her career progression."

"Hadis has an incredible ‘can-do’ attitude which sets her up nicely for working and succeeding in an ambiguous and fast-paced environment. She’s extremely collaborative, and always defaults to the concept of ‘one team,’ which she reinforces through her words and her actions. When working with her, I feel supported, especially under tight deadlines. Hadis is self-sufficient and eager to provide the best quality of work."

Hadis is great at leading big discussions and she keeps everyone on track in order to reach our objectives and goals. It was a pleasure working with Hadis, and the Discovery User Research findings are invaluable. Hadis is an excellent teacher. She takes the time to share her knowledge and has no issues with ownership or holding onto knowledge that would be helpful for the whole team. I learned so much from her.

It was a short but very sweet partnership. You are VERY professional and committed to your undertaking. You were able to bring client on the table and design all UI’s and related items in a look-easy mode, which was in fact quite a difficult job! EXCELLENT JOB DONE!

Hadis is very knowledgeable and organized when it comes to user research and design. She pays close attention to detail and took the time to organize themes and dig deeper to find out what that meant for the project. We worked together on stakeholder engagement, mapping exercises, analysis, and final presentations. I would recommend her to any project I work on in the future.

Very positive experience every time working with Hadis. She is incredibly knowledgeable in her field of expertise, and is always willing to teach and help others understand the process and decision making, backed by evidence and best practices. She remains open and flexible to new thoughts, and adapts as required. She is very collaborative in her approach. She takes the time to understand the needs of clients/people she is working with, and seeks ways to improve the user experience in every design decision made.

I had a great experience collaborating with Hadis on the UI redesign of an app my team developed. She brought valuable insights as a UX designer, providing well-thought-out mockups in Figma that elevated the overall design and usability of our product. Hadis's guidance on best practices, including AODA requirements and user-centered design principles, was particularly helpful. Her approach was both collaborative and knowledgeable, making it easy to incorporate user-friendly and visually appealing elements into our app.

Thorough analysis and attention to details. Always accommodating and prioritizes the relationship with clients. Clear planning and structure in user research activities. She is very knowledgeable and amazing to work with. Definitely fits in with any team.

Book a free mentorship session

I am a mentor on ADPList. Sharing my experience help me to reflect and learn.

Connect with me on LinkedIn

You can find me on LinkedIn to connect and chat.

Listen to my Podcast (in Persian)

For my Persian-speaking community, I share my UX practices and reflection.

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